When you decide to set up a Twitter feed for your SME, it starts off quite simple. You open your account, make sure that everything is nicely suited to your company’s branding, and there you go. Hello world! You’re on Twitter. But how do you get noticed? How do you make sure that your voice is heard above the chatter, without turning into a spammer yourself? Twitter is changing constantly, both due to the changing tweeting patterns of its users and to changes in its APIs (which determine how the software should behave). Trying to keep up with it is a full-time job, but it doesn’t take much to educate yourself on the basics and make sure you get the most out of whatever time and energy you are able to allocate to the task.
Assess your priorities