What your SME can learn from Starbucks

Emily  | 

Yes, you read that right. Your small or medium-sized enterprise can most certainly learn a thing or two from Starbucks. The coffee-chain megacorp famously started out as a single store back in 1971, and grew to become a behemoth employing more than 150,000 people in 55 countries, with more than $13 billion in revenue in 2012. Even if your aim is not to become the next be-all and end-all in the coffee world, here are a few things that the company can teach you.

Starbucks doesn’t sell coffee