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Email onslaught. Email glut. Email chaos. Email overload. Email anxiety.When it comes to email, frustration seems to be the norm. The process of sifting through hundreds of messages a day can make the best of business owners curse and swear. Somewhere in the hotchpotch of free coupons and random updates they sit waiting for a response: customer emails.

Each customer email is a little gem carrying a lead. But leads gofrom gold to cold if not followed by a prompt response. There simply must be a smarter way to use your basic email system, like Outlook or Gmail, to win over your customers! And here it is.

Change your Outlook on customer emails

When you don’t reply to a customer email within a day, you’re basically telling your customer: “I don’t have the time to deal with you, don’t count on me, you might as well take your business elsewhere.” And is that what you want to convey? I hope not. Customer emails need to be answered swiftly to strengthen your ties with existing customers and establish a rapport with new ones. If you handle your customer emails through Outlook and find yourself drowning, you need to take advantage of its organizational features. First up: creating an alias email address so all your junk mail goes straight into an entirely different account. This will make a huge difference, as you won’t have to look at pointless graymail any longer! Creating respective filters and folders is another important organizational feature that every SME should explore. Personalize your folders and create different ones for different purposes (receipts, shipping information, event announcements etc). Not alone anymore? Take the Casengo route! Yet as soon as you start working together with other people, you’ll find your basic email system starting to fail you. Achieving ‘Inbox Zero’ is suddenly like a mirage – just when you think you have it in sight, it’s gone. Has a co-worker picked up one that new email yet or not? Which message has been taken care of and which one hasn’t? And haven’t your heard from this particular customer before? This is when you need to think of starting to use a customer support tool like Casengo. Casengo is built for owners of smaller businesses. It’s not complicated, it’s not expensive, and it’s not full of bellsand whistles you won’t need in the first place. At one glance, you’ll know what’s going on with your customers (and so will your co-workers). Sure, you’ll have to get used to the idea of using a customer support tool – but you won’t have to get used to Casengo: our application is so simple you’ll be up and running in no time, as one of our users explains in this post. Casengo is also the only tool in the market that offers hybrid messaging. This technique can instantly turn static email into a live chat conversations, giving you a chance to not only respond to customer emails and queries but to actually converse with your customers. Goodbye email ping-pong! So sign up today. First user is always and forever free. Nike would say: just do it.