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WeChat & Casengo: it’s not about the medium, but about the message

UPDATE FEB 3, 2015: Casengo adds WhatsApp to customer service software.

We all know by now that live chat is great way of communicating. It’s simple and it leads to faster – and often better – responses, whether you’re chatting with your friends or your customers. You can use live chat when you’re on the train, tucked into bed, or even during a meeting. Given its popularity, it’s not surprising that back in February, Facebook purchased WhatsApp for a cool 19 billion dollars.

Get ready for WeChat

Facebook was preparing for the arrival of WeChat, the all-singing, all-dancing Chinese mega app that combines the standard chat capability of WhatsApp with what can only be described as ‘social media to the max’ – all the features of other social media platforms, plus the ability to ‘meet’ new people either in your immediate vicinity, or anywhere in the world.

If the makers of ‘Weixin’ (‘Micromessage’, as WeChat is called in China) play their cards right, they’ll be able to crush Facebook, Twitter and even WhatsApp (that’s two big boo-boos for Team Zuckerberg). Their app now has almost 400 million monthly active users. So far, only 40 million of those are outside China, which leaves an enormous market across the rest of the world for WeChat to conquer.

And the WeChat gang are well on their way. WeChat is increasing in popularity throughout the West, looking set to take off once it hits critical mass. The company has appointed soccer hero Lionel Messi as its global ambassador and is pulling out all the stops with its ad campaign. They clearly believe that users won’t be able to resist the convenience of connecting with all their friends across various platforms, all bundled in one single app – just as soon as they know that it’s available.

WeChat: everything in one app, just like Casengo

Achieving critical mass is probably the most important hurdle WeChat has to leap, but it isn’t a huge one. People naturally want to use the same chat and social media apps as all their friends. With everything bundled into just one app, switching to WeChat is a pretty easy decision to make.

That’s what makes WeChat so appealing: one of its biggest strengths is its versatility. More than just a straight chat application, the app is working on developing an ever-increasing number of different platforms. Alongside the social chat function, users can now make video calls, share photos, microblog (a la Twitter), play games, connect to their LinkedIn profiles – so handy for job-seeking on the go! – and even make purchases using the new mobile payments system, WeChat Payment. WeChat has its own newsfeed, too – a Facebook-esque mini blog which allows users to share a ‘moment’ in their day with all their contacts. ‘Moments’ can include a line or two of text, a link, or a photo; it’s basically a mini Facebook, Twitter, Instagram and Skype rolled into one. The question is, what doesn’t this app do?

Casengo loves WeChat

These are just a few of the reasons that we at Casengo think WeChat is going to be a huge hit. A reason of a totally different kind is that Casengo has got a lot in common with WeCat. Like WeChat, we allow our users to connect across platforms. Our users connect with customers instead of friends, but the idea is the same: both WeChat and Casengo allow people to communicate faster and better with each other, regardless of channels. And that’s where the future lies. It’s no longer about the medium. It’s about the message.

UPDATE FEB 3, 2015: Casengo adds WhatsApp to customer service software.