Casengo Blog

New customer WhatsApp features

In response to the increasing demand for efficient WhatsApp customer service tool for businesses, Casengo launched a few months ago WhatsApp integration - the first all-in-one customer service application in the world. Our tool, which enables customers to manage WhatsApp conversations with multiple users through one central number has grown to become one of Casengo's most beloved features.

We have not been idle in the meantime. Based on the valuable suggestions we have received from customers, we developed new functionalities that facilitate the work of customer service employees worldwide even further.

1. Activate a welcome message or automated response

Ask a welcome text that is sent automatically to customers after their initial a WhatsApp message. Ideal to help advance your customer started with general tips, and for example, they point to the times that you are available via WhatsApp. The greeting can be set through the admin settings> TV> 'WhatsApp' and can of course also be turned off.

2. Send and receive photos and images

Casengo's WhatsApp integration now supports pictures and images. You can send it to all common formats and received. Useful for your customers! They can, for example defective products put on the picture, or you can show immediately what colors you want the garment in stock. You can then also be forwarding the images with the touch of the e-mail button, so you can share them both with colleagues and external parties.

3. Start WhatsApp WhatsApp conversations with existing customers

New is the possibility to start a new conversation from a closed WhatsApp. So customers can easily follow afterwards. All you have to do is open a closed WhatsApp conversation and then go to the avatar (Avatar) in the left corner of the screen. Click it and presto: the new case opens immediately.

4. Set WhatsApp name and status

From today you can, like you're used to the WhatsApp application on your phone, set a name and status. Both the name and the status can be changed at any time. Tip: Use the status to indicate hours or for example to communicate the link of your website.

5. Set a profile photo in

Provide personal support WhatsApp on by setting a profile picture or avatar. We support images in png, poison, jpeg and jpg format.

Experience the benefits of WhatsApp service on your website conversion and customer satisfaction for yourself and try WhatsApp customer service software totally free !. Without the intervention of an assistant state your linked WhatsApp number within five minutes on your website. And if you still need help, we offer from 9:00 to 17:30 free support via email, live chat and phone. And WhatsApp support (+316-823-77825) Of course we do!

WhatsApp integration for Casengo nears open beta

Our phone and chat lines haven’t stopped buzzing since news got round about our new WhatsApp integration. Our hackathon in January resulted in a working prototype, making Casengo the first ever multichannel platform to integrate WhatsApp successfully.

We started testing it internally for a few weeks, then moved onto a closed beta programme. Our beloved guinea pigs are now able to manage WhatsApp conversations just as easily as emails, chat messages and social media posts, using the Casengo team inbox. Casengo enables them to prioritize messages, assign conversations to team members, view the customer’s history and use pre-set responses to react faster than ever.

Since the start of our WhatsApp adventure, we added the following features:

  • conversation and case management
  • team inbox
  • follow up with live chat and email
  • contact online / offline status
  • contact/agent typing

Coming up: bigger volumes! We’re now looking for closed beta testers expecting to get 50 to 100 WhatsApp messages a day. Is your company interested in boosting productivity and conversion using WhatsApp for your customer service? Enter your email address here.

We’ll be moving onto open beta this month - stay tuned!

Getting started with Casengo's knowledge base

Starting to use any new system can seem overwhelming, but fortunately Casengo isn’t the sort of software with a steep learning curve. You can start using it in a matter of minutes. One part of Casengo that we highly recommend is the knowledge base. This nifty feature, which can be as simple or as complex as you’d like to make it, is guaranteed to make your working life easier.

What’s a knowledge base?

You can use your knowledge base (KB) to easily share relevant bits of information with your customers. Its main function is to fuel your online list of frequently asked questions (FAQs). And it can also suggest answers automatically when an online visitor asks a question through live chat. A knowledge base basically empowers and stimulates your customers to quickly find the answer to any question they may have. Self-service rules!

All Casengo customers are given a company domain on the Casengo server to use as their very own. Find yours right now at https://yoursubdomain.casengo.com.

When you get started, your KB will be frighteningly empty. All that freedom! Where to begin? That’s why we’ve put together some step-by-step instructions to get you started. Keep in mind that you don’t have to do a whole lot of work to assemble masses of info before you start using your KB. Just add information as and when you need it, and let it grow from there. And don’t forget to add your company logo!

Step 1: Learn how to use your knowledge base effectively

When filling your KB with questions and answers to frequently asked questions (FAQs), remember all the information in your KB is there for one reason and one reason only: to give potential or existing customers a good and fast answer to a likely question. It’s mostly about obvious stuff, such as payment options, but also about information that didn’t fit neatly into the structure of your website. Don’t be afraid to have just a couple of FAQs in your KB if that’s all you think you need.

You might think that a chock-full KB makes your company look much bigger and more important, but all you’re really doing is hiding the necessary information amongst a lot of unnecessary stuff. And the harder you make it for customers to find the info they need, the less likely they are to buy from you, which is counterproductive. So keep it simple.

Step 2: start offering live chat on your website (if you don’t already)

The knowledge base can be a tremendous asset to live chat. If you combine them, each question entered through live chat is first ‘filtered’ in case it’s an FAQ. If you are using Casengo and have enabled pre-chat, Casengo will provide the relevant articles from your knowledge base in response to each customer’s chat request.

These pre-made responses save time for both you and your customers: the latter are presented with the most relevant link(s) to answer their question and might not even need a live chat conversation any more. And the FAQs also save you time as they make it easier for your customers to help themselves without needing to engage with you. But because they know that you’re there to chat with them if they need it, you get the best of both worlds.

Step 3: Show ’em what you got!

Many businesses seem to think that creating nifty features is enough, but unfortunately that’s not the case: you’ve got to show people what you’ve got. And with a bit of effort up front, you’ll be able to save your customers (and yourselves) an awful lot of time down the track.

So now that you’ve put all this work into putting together the most effective KB possible, you’d better share it with the world. Write a nifty little explanation that you can post on your company’s Facebook Page. Include a link in a prominent place – probably on every page – on your website. Tweet about it. And depending on the type of company you run, a short blurb in your email signature could be just the thing to alert loyal clients to the existence of your new knowledge base.

It can be tempting to believe that building an effective website requires an enormous budget and a massive team, but the truth is that the simplest solutions are often the most effective. When you’re trying to figure out how to compile the best possible knowledge base, remember to make it as simple as possible – without overdoing it. As Einstein allegedly said: “Everything should be made as simple as possible, but not simpler.”

How to WhatsApp your way into extraordinary customer service

More and more businesses have started using WhatsApp to provide customer service lately. In the spirit of meeting customers where they are, this popular messaging app is claiming its place alongside email, chat and other social media.

WhatsApp is hot – so hot that we at Casengo recently held a hackathon to develop a working prototype of a WhatsApp integration into our own multichannel customer service software, which had never been done before. We pulled it off, and we’re now being flooded with requests from companies that are keen on using WhatsApp more efficiently with Casengo!

But before you jump in to chatting with your customers using the new feature, spend a few minutes brushing up on the dos and don’ts of doing business via WhatsApp.

Do act like a professional on WhatsApp

If you use WhatsApp in your personal life, you’re probably used to swapping quips with your friends, using plenty of the many cute, fun and sometimes even mildly offensive emojis available, and taking the occasional attack of ‘fat finger syndrome’ in your stride.

When you’re representing yourself as a private individual, that’s not a problem. But when you’re representing your business, you’d better be professional. Your customer, though, is probably not at work, and is typing on his or her phone with the inevitable errors and abbreviations that go along with that. Don’t let this casualness fool you into thinking that it’s ok for you to be casual and chatty too. It’s not. And please, regardless of what the customer does, use capital letters and full stops.

Bear in mind that thanks to screenshots and Twitter, anything you say over WhatsApp is potentially a matter of public record just the same as it would be if you sent it via email. The same level of professionalism is called for.

Don’t be overly formal on WhatsApp

But here’s the thing. Yes, you’re still doing the same job, but the medium of communication has changed and you need to change with it. While you can’t be too casual, you can’t go too far the other way either. You don’t want to inadvertently make your customer feel like a hick by using overly formal language.

Think we’re asking too much? Well, online customer service is a role that calls for real writing skills and the ability to judge a customer’s mood and character online. Don’t let the traditionally low pay levels fool you into thinking that it’s a task that anyone could do.

(And if you were thinking of setting up a couple of macros for your WhatsApp sessions, be very careful. You don’t want people to think they’re chatting with a bot. Take a few extra seconds to compose a personal response.)

Do keep your responses short and fast on WhatsApp

Customers who chat on WhatsApp are possibly on the go, and almost certainly have a tiny screen to deal with – so keep your replies as short as you can. They must be easy to read at a glance. If your reply doesn’t fit on a smartphone screen, it’s too long.

Additionally, don’t spend too long crafting the perfect response to the query. You need to be fast – your customer has chosen WhatsApp because he or she doesn’t have all day. You need to be able to proofread on the go, but it’s inevitable that you’ll make the occasional mistake. Don’t sweat it. It’s better to have the odd typo go out to a customer than to be word-perfect and keep him or her waiting. And waiting. And waiting.

WhatsApp customer service is deceptively simple on the surface. Many of us are used to using chat in our private lives, so we think we know how it’s done. Using it in a professional setting is something else entirely, and even more so when your chat partner is not in professional mode. But with a bit of effort, you’ll be helping your customers like the pro you are – and on their preferred channel.

3 golden rules for writing a decent customer email

It might be getting slightly old-fashioned, but in essence, email can still be a convenient communication channel for both business and customer. Customers can reach out to businesses at any time of the day or night, taking the time to outline their issues without having somebody hanging on the other end of the phone line. It’s simpler and easier for all concerned.

Or is it? Some companies seem to use email because it’s faster and easier for them. They use email programmes which allow them to respond to customers in the most efficient way possible – but only because they want to keep their own costs down. If the customer is actually helped by the response, well hey, that’s just an added bonus! As long as the service reps ‘process’ the ‘ticket’, they consider their job done.

The wrong end of the telescope

I encountered this mindset a few days ago. I used the customer service contact form on a company website to ask my question. The reply I received had a very odd subject line: a single number ‘1’. Let me copy and paste the equally stunning body text:

"Thank you for your inquiry of [X brand] products. We only service the United States and Canada from this location. Please contact the facility closest to you for further assistance. They will be happy to assist you. You can view all of our offices worldwide at [X website]. We apologize for any inconvenience this may have caused."

The intriguing bit about this email is that it’s almost as if the macro – and a macro it clearly is – was composed with the express aim of letting customers know that the company does not care about them. It doesn’t contain a single one of the essential ingredients for a decent customer email.

Some customer service reps, indeed, are looking down the wrong end of the telescope. Although they should be helping customers to find the answers they need (and thus to promote the company’s image), they’re only concerned about processing emails as quickly as possible.

Meanwhile, marketers focus on advertising and put an enormous amount of effort into attracting new customers. But just a little bit of effort spent on customer service emails is worth a fortune invested in advertising. Be sure to follow the three golden rules when writing to your customers.

1. Personalise your email’s subject line

Perhaps that lonely figure 1 really does mean something to the company concerned. From my point of view, it looked like the sender needed to put something there and just clicked on the first key that caught his eye.

Sadly this defeats the purpose of a subject line, which is to save the recipient some time. As the reader’s first impression of the message, the subject line should sum up the contents of the email. Choose something relevant, like “Reply to your query about X”, “Your order at X”, or even “X opening hours. Putting even a teeny bit of effort into your subject line helps to make your message more personal and makes the entire email more believable.

2. Make it sound like you care

No matter how boring your customers’ issues may be to you, they’re important to them. They wouldn’t have written to you otherwise, would they? Be sure that you match their enthusiasm. After all, if you don’t care about your business, why would you expect anybody else to? (And if you hire other people to take care of customer service, read our handy guide on how to get the best from them.)

Use a friendly, personal tone in your message. When writing the awful email I got, it would only have taken the customer service rep a few extra seconds to type: “Dear Kelly.” The fact that he didn’t even bother to address me… well, it speaks volumes.

3. Don’t give your customers the email cold shoulder

Your customer has written to you for help – so help them. In the email I received, the person who “helped” me couldn’t even be bothered to look up the specific office I needed to contact. It would have been a small amount of work for him to have copied and pasted the information into the body of the email. Instead, I was asked to click on a link and trawl through a list of all of their offices worldwide. (The best part? None of them included email addresses. Well, that’s one way of keeping your inbox empty.) And would it really have been so hard for him to have forwarded my email to a colleague who could help me, asking that person to assist me?

Household brands like the one I emailed spend many millions – if not billions – each year on advertising. They employ print, television and online advertising in an effort to convince consumers that they care about their needs and know how to fulfil them. And all that good work is totally undone when their customer service staff demonstrate very clearly that they could not care less.

The recipients of their icy emails will probably not try to contact them again; they’ll simply go elsewhere. Following the 3 golden rules isn’t going to guarantee you a happy customer every time. It will, however, help to ensure that you come across as credible and caring. When a customer reaches out to you, you have an amazing opportunity to show that person just how fabulous your company is. It’s marketing gold; don’t just throw it away.