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Instagram for SMEs (even if you don't sell cute stuff)

You know your business needs a good Facebook page. You’ve got a Twitter feed. Your office is on Foursquare. You’ve even set up a Pinterest account for your webshop. So what’s this? People are telling you that you need to get on Instagram too?

Let’s get one thing straight. You don’t need to be on every single one of these platforms. It isn’t essential. For customer service purposes, you would be doing yourself a disservice not to be on Facebook and Twitter. But when it comes to the others, quality is more important than quantity.

If you are going to use Instagram to promote your business, you need to do it right. Three tips to get you started.

Instagram tip #1: Use the right hashtags and pictures