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Casengo is ready for GDPR

Our commitment to you and the protection of your data and your user data.

We’re proud at Casengo that we managed it! We have achieved solid methods to comply with the new privacy ruling.
We’ve committed to partnering with Casengo customers and users to help you understand and prepare for the General Data Protection Regulation (GDPR). The GDPR is the most comprehensive EU data privacy law in decades, and will go into effect tomorrow on May 25, 2018.

Besides strengthening and standardizing user data privacy across the EU nations, it will require new or additional obligations on all organizations that handle EU citizens’ personal data, regardless of where the organizations themselves are located.

Here we explain our methods and plans how we achieved GDPR compliance, both for ourselves and for our customers.

Read more about our GDPR tools: here.

Introducing the new Casengo Inbox

Log in now to discover the brand-new design and other great improvements.

We're proud to announce that we just released a fresh user interface of our customer service app. Both graphic design and user interaction flows received a huge upgrade, helping you to provide outstanding customer service even faster. The new design makes your Casengo Inbox more reliable, responsive, easy to use — and we are positive it’s a sturdy foundation for future innovations.

Delivering a cleaner view

We started working on the new look and feel from early October, after months of gathering feedback from our most active users. Our main goal: making conversations more clear-cut. The new Inbox will help you focus on what is important to your customer at that very moment. Most functionalities haven’t changed, but sometimes it’s the little things that matter, and if we did our job well, you’ll notice our platform’s new simplicity right away.

We tackled:

New design elements
We introduced new look and feel of the app with fresh style elements and more balanced color palette, making the interface more appealing and consistent over all.

Timeline & stacked messages
Chat conversations take way less space, because we now stack all chat messages in such a way that the dates are now obvious at a single glance.

New avatars
It’s now a lot easier to distinguish between conversation participants, whether they’re colleagues or customers. We used colours, patterns and initials to make clearer distinctions between avatars.

Improved related conversations
You can now easily preview and navigate old conversations whilst responding to the customer - without leaving the current conversation. No need to open and switch between tabs.

Quick collaboration
The forward case button is now in a more prominent place so you can easily invite others to help you answer your customers.

Email delivery verification
We removed the email delivery verification icon. We’re happy to say it had turned into an obsolete detail. So from now on, you’ll only notice an icon if an email was not delivered - which rarely happens.

Coming up: a bunch of new stuff

We’re not done yet. The next few weeks, we’ll be updating the contact timeline and the management site and will start adding more event integrations.

But first things first: how does this design update work for you? We hope it will dramatically improve your day-to-day work in Casengo. Please share your thoughts on www.casengo.com/feedback/.

Most of your negative reviews are due to slow email response [infographic]

Nobody in his right mind will deny that awesome customer service and happy customers have a positive impact on revenue and conversion. As our customer service and helpdesk software is mostly used by e-commerce customers, we decided to do some research. We built a tool to grab reviews off the internet.

Whilst reading a sample of these 1 million reviews, we noticed the difference in length: negative reviews turned out to be 2.5 times longer than positive ones. We proceeded to analyse 46.000 of these negative reviews on keywords to understand what customers were mainly complaining about.

What bothers unhappy reviewers?

The most basic purpose of an online store is a simple one: getting the products delivered. Not surprisingly, slow deliveries led to the largest chunk of negative reviews (18.4%).

But that poor customer service bothered these customers just as often, did come as somewhat of a surprise. People email or call only when things (almost) go wrong, which means that most e-customers  shouldn’t even have to deal with customer service. Yet 18.4% of unhappy reviewers raised the matter of poor customer service.

Check out our infographic below for the full top 10 of reasons for negative reviews.

“Never again!”

1 in 15 unhappy customers wrote they’d never come back and/or specifically warned other consumers not to buy at the online store they reviewed. Which is shocking, as other research suggests that only 1 in 10 customers actually complain. And although 1 in 15 explicitly writes this, it only makes sense that many more of them do not plan to ever come back again.

So why is it that these customers explicitly write they have had enough of it?

Poor customer service through email: #1 reason for runaway customers

1 in 4 reviewers mentioned poor customer service. Responding to emails slowly or not at all, or being hard to reach by phone, turned out to be fatal.

Half of the remarks about customer service are about being hard to reach, of which 84% about email. This makes sense: e-commerce customers like the ease of email. Just like ordering online, this takes them the least amount of time.

Late delivery obviously still scored high as a deal-breaker, but apparently people can somewhat understand a late delivery - unless they also have to deal with poor customer service. Then they're a lot less forgiving. They just want their problem to be solved!

You can find the entire press release, including the infographic cut up in bits and pieces (for easy copy-paste handiwork), in our online pressroom.

How to transform complaining customers into real ambassadors

Improve your customer service skills with sincerity and the LAST Method

In a world that’s becoming increasingly more fast-paced and technology-obsessed, customer service is now a bigger challenge than ever. Customer service representatives must accomplish at least two things: getting a customer’s full attention, and coming off sincere.

A recent Forbes article talks about the increasing difficulty of customer service. The article suggests that by simply smiling, customer service representatives can initiate trust with customers:

“Smiling sets a tone. It establishes a rapport and initiates trust, the cornerstone of every business relationship. This last point is more relevant than ever as we struggle to retain that integral factor in our fast-paced, smartphone-addicted, multitask-driven culture. Technological advances, globalization and new business models have us spending more time working remotely on our devices, which also makes us more remote.”

For personal interactions, a smile can make a big impression on customers. It shows that the customer service representative is sincere and wants to fix the problem.

Yet in addition to building trust, customer service agents also must follow a process to identify and solve problems. Many businesses over the world already use the LAST method:

1) Listen to the customer’s concern;
2) Apologize for any inconvenience experience;
3) Solve the problem quickly;
4) Thank the customer for his or her business;

It’s very important that customer service representatives are both sincere and thorough. If an agent or representative perfectly executes the LAST method but is insincere, your customer most likely won’t be satisfied with the outcome. But if a representative is sincere and establishes trust but can’t solve the problem at a hand, your customer will be just as frustrated.

With all those distractions of smartphones, tablets, and social media, customer service has to be fast, efficient, and effective. You can improve your customer service by training your employees in the LAST method and showing them how to come off as sincere. A combination of being sincere and thorough will make a great impression on customers.

21 rules the best customer service teams know - and follow

The profession that great customer service reps practise entails much more than merely answering customer questions. The greatest reps are your foot soldiers, your people on the frontline of the battle - the battle of winning your customers’ hearts and minds! They’re your company’s ambassadors in flesh and blood, going above and beyond to create a great experience for each and every one of your customers.

Experience is everything. Customers are eight times more likely to talk about a negative customer service experience than a positive one. In today’s social media empowered world, this can very quickly result in widespread bad publicity.

Here are 21 rules that the best customer service teams follow to make sure none of this happens. From basic to great, how far do your reps make it down the list?

  1. Listen to your customer. Are we stating the obvious here? We sure are - but this is not just a cliché. Think about it: your customer has reached out and possibly paid for your service or product. S/he has every right to be the center of your attention. It’s just for a short period. Pay attention and do your utmost to help!

  2. Use your customer’s name. Personalization of the customer goes a long way. Too often customers feel like ‘just another number’. Scientific studies like this one have shown that certain areas of the brain light up quite like no other when we hear our own name. We love it!

  3. Communicate clearly. There is nothing more infuriating than a customer service rep who cannot communicate clearly. S/he is the customers’ direct line of contact to your company, and making things clear and simple for the customer will do wonders for your business.

  4. Act quickly. Nearly 3 in 4 customers expect complaints on Twitter to be answered within the hour. At least half of all customers with complaints will give repeat business if the complaint is resolved. And 95% will give repeat business if the complaint is resolved quickly. Basically, fast service is hard to argue with.

  5. Put the customer first. The customer potentially has the most power, so put him or her first. All it takes is one negative review to go viral to have dire consequences for your company.

  6. Always remain professional. Being polite and perfectly mannered is all well and good. However, taking professionalism to the next level is what can separate you from your competitors. Professional customer service is luxury customer service, and customers will recognise that.

  7. Make yourself knowledgeable. Customer service reps have to know everything about everything in their field of expertise (the products or services you offer), period. If the customer uses the product every day, then your team members should know what it’s like to use the product every day. Your team has to be ready for any curve ball the customer may throw at them. Knowledge is power!

  8. Get used to working under pressure. It’s hard to imagine what it’s like to do your job while you constantly have someone breathing down your neck. Good customer service reps manage this type of stress on a daily basis, and do not let it affect their productivity.

  9. Beam out confidence. Have you ever had a positive customer experience during which the customer service rep ‘umm-eddd’ and ‘eerrrd’ away? I bet you haven't; stammering reps don't inspire much confidence in their company. So sell the solution like a zen master! If you don’t know the answer to the problem, just say it: “I don’t know the answer to that right now, but let me find out for you.”

  10. Deal with each situation as if it's new. Even though situations get repetitive, there can be no short cuts in explaining the situation and why a particular solution is the best one. For customers, it's all new. Give the impression that his or her situation is unique (even if it’s not). Making every customer feel valued is the best way to guarantee a repeat sale.

  11. Ask the right questions. Great customer service reps know how to get to the heart of the problem by asking the right questions. It is not unusual for customers to be shy, vague, or clouded by anger in describing their problem, and good customer service reps recognise this and dig deeper. Effective questions also let the customer know that the representative understands the product and the potential problem.

  12. Negotiate. Great customer service reps are great negotiators. Why? Because the customer sees himself as more powerful in the relationship. The rep has to know how and when to say no.

  13. Read the customer. We’re not saying your customer service reps have to be psychic, but being able to pick up on customers’ emotions is a huge advantage. If they can read a customer, they can guide him or her at an appropriate pace, make negotiations easier, and make the customer feel heard.

  14. Be quietly persuasive. Good customer service reps guide customers to a decision rather than dictate it to them. You can achieve this through story-telling (where customers can relate their situation to yours), and adding personal touches to your relationship with the customer. Try making a small comment about things you have in common, or something else that naturally comes to mind whilst talking to your customer.

  15. Be empathic. Great customer service reps know that showing empathy is a good path to building trust between them and the customer. Being able to step back and understand the situation from the customer’s perspective is essential for diffusing difficult situations, and long-term customer retention.

  16. Focus on the YES. This doesn’t mean giving the customer whatever he or her wants. It means that there are always alternatives; ‘no’ is simply not an option. Zappos, a major online shoe and clothing shop, received a call from its CEO requesting a pizza be delivered to his hotel as a joke. Although it was completely out of the job description of the customer service rep, and unaware it was her big boss calling, she researched pizza restaurants in the area and had it delivered anyway.

  17. Recognise when to exceed expectations. In March last year, United Airlines went above and beyond the realms of customer service when a passenger on his way to see his mother one last time in hospital, was due to miss his connecting flight. The flight crew radioed ahead to the other plane to delay itself, so the passenger would make his flight.

  18. Ask for feedback. In terms of service, customers can also be just as valuable to us as we are to them. Understanding a customer's needs and wants is key to innovation and to delivering a five-star product. Listen to your customers, and they’ll tell you what they want.

  19. Sell the solution.Customers want to believe they are getting first class treatment. Great customer service teams provide options where possible, selling the best one (aka the one they want to sell). It shows customers they have really thought things through.

  20. Make sure to follow up. This is the bread and butter of customer service. Everything a customer service rep does after solving the initial problem counts as a bonus, and there is no speed limit on the extra mile. Following up with customers when they think they were just another annoying task in your day, can make a world of difference in making your service memorable.

  21. Surprise your customers. Good reps know that surprising customers is one of the best ways to make their company memorable. Even if it’s just a small gift voucher or freebie for your product or service, it allows the customer to get you know you better - and it’s cost effective.

If you’ve checked the boxes this far down the list, then your customer service team is on the right track. And so is your business. After all, the best way to be successful in business is providing great customer service. Happy customers are loyal customers!