WhatsApp grew big. In early April, the company announced to have attracted 800 million active users, of which 9.5 million were located in the Netherlands. WhatsApp is also getting increasingly popular in the business segment. That's good news for Facebook shareholders and for customer service managers all around the world: the interest and audience for WhatsApp customer service is growing by the day, even here in the Netherlands!
Multiscope conducted a research among more than 1,300 Dutch consumers for the use of WhatsApp. The results where spectacular: 90% of smartphone owners use the app on active basis, and eight in ten Dutch have WhatsApp in the favorite dock or on the home screen.
Dutch users of WhatsApp are receiving 65 messages on a daily base while they sent out 30 on average. Especially consumers aged 18-34 regularly use the application. And almost half of them communicates with companies via WhatsApp.
No wonder companies are increasingly offering WhatsApp as a customer contact channel. Once only reserved for large companies such as KLM and T-Mobile, it is now a medium on which small to medium sized businesses can easily get started, thanks to easy and accessible application such as Casengo.
WhatsApp: beneficial for businesses!
WhatsApp has huge benefits for companies:
- WhatsApp supports pictures – and you know what they say: a picture says more than a thousands words. This leads to better communication and customer service!
- Unlike Facebook and Twitter, WhatsApp is a closed channel. Conversations are therefore completely private.
- WhatsApp is one of the most widely used communication channels in the Netherlands.
- With WhatsApp, your company will be listed among your customer's friends. It can't get more personal than that.
WhatsApp will likely continue to grow. Facebook has indicated they would like to attract 1 billion active users on WhatsApp. In short: will be continued!
Start offering Whatsapp customer service as well!
Experience positive effects of WhatsApp on your website conversion and customer satisfaction yourself, and try it free! It's easy to implement, and doesn't requires any technical knowledge. And if you still need help, we are there on weekdays from 9:00 to 17:30 to you free support by email, live chat, telephone and of course WhatsApp (+31 6 25586738).